Facebook’s new Assignment may be impossible

If Facebook chief executive officer Mark Zuckerberg is sincere in a recent post about constantly taking the media aspect out of “social media,” he’s striking a powerful blow for tech self-regulation, as well as preparing to pay a heavy price for the evolution of his vision. But getting the genie back into the bottle may be too challenging even for Zuckerberg, and, in any case, his creation’s dilemma go far beyond his proposed fix.

The gist of Zuckerberg’s assessment of Facebook is that “video and other public content have burst on Facebook in the past couple of years.” “Since there’s more public willing than posts from your friends and family, the balance of what’s in News Feed has drift away from the most important thing Facebook can do — help us relate with each other”

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